Twitter’s “new hand” of Cards.

Gigaom

We’ve written before about the evolution that Twitter has been trying to engineer over the past year or so — transforming itself from a network with an open ecosystem into one that is much more controlled, a change that has led to much criticism and unease. The latest step in that process came Tuesday, with the launch of new features for Twitter’s “Cards,” which allow certain services to add extra content to expanded tweets. While many developers have greeted them with open arms, the future of Cards as a platform is one in which Twitter is firmly in control, and that comes with some obvious risks.

As my colleague Eliza Kern noted in her post on the new features, Twitter has given third-party apps the ability to add “deep links” to content inside a tweet, so that — for example — if a user includes a link to a…

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